By Sally Kohn
Summary: Restaurants that don’t take reservations? Jason Kaplan, CEO of JK Consulting, an international restaurant consulting firm based in New York City, says that might not be the smartest move.
JK Consulting Quotes:
“Honestly, I think it’s all ridiculous,” says Jason Kaplan, a restaurant consultant at JK Consulting in New York City. But he concedes, especially in big cities, going out to eat is as much about the “production” as the meal — including the conquest of securing an elusive table.
Kaplan says restaurants should make things easier for customers, not harder. “Places that don’t take reservations are not really servicing their guests,” he says.
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JK Consulting is a New York-based international restaurant & hospitality consulting firm. We specialize in restaurant & bar openings along with turnaround programs. Our expertise is in developing highly effective operational systems, management procedures, hospitality services, staff training, beverage, menu and mystery shopping programs.
