Sweetgreen is essentially a salad bar on steroids.
Along with fresh and affordable salads, it serves soup, rice bowls and grain bowls all for around $10. The chain also lives up to its “green” name — sustainable packaging, locally sourced ingredients and organic products. And like Chipotle, it has earned a reputation for lines out the door at lunchtime.
But others are skeptical that Sweetgreen will stand out from the crowded field of salad chains.
“We do not believe that this concept is enough of a difference to have a long and sustainable mass-market appeal,” restaurant consultant Jason Kaplan told The Post.
REPOSTED FROM NYPOST.COM – READ FULL ARTICLE HERE
